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WRLX

WRLX
Broadcast areaThe Palm Beaches
Frequency94.3 MHz (HD Radio)
RDSMIA943
BrandingMia 94.3
Programming
LanguageSpanish
FormatContemporary hit radio–Latin pop–reggaeton–tropical music
AffiliationsPremiere Networks
Ownership
Owner
History
First air date
1971; 54 years ago (1971)[1]
Former call signs
  • WGMW (1971–1979)
  • WNJY (1979–1988)
  • WMXQ (1988–1989)
  • WOLL (1989–1998)
  • WWLV (1998–2003)
  • WZZR (2003–2020)
Call sign meaning
Relax
Technical information[2]
Licensing authority
FCC
Facility ID36544
ClassC2
ERP50,000 watts
HAAT139 m (456 ft)
Transmitter coordinates
26°45′43″N 80°04′41″W / 26.762°N 80.078083°W / 26.762; -80.078083
Links
Public license information
WebcastListen live (via iHeartRadio)
Websitemia943.iheart.com

WRLX (94.3 FM) is a radio station licensed to Riviera Beach, Florida. Owned by iHeartMedia, It serves the West Palm Beach media market, and broadcasting a Spanish-language contemporary hit radio format. Its studios are in Continental Drive in West Palm Beach, and the transmitter is off Hill Avenue, also in West Palm Beach.[3]

History

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The station began broadcasting in 1971; 54 years ago (1971), and held the call sign WGMW.[1] It aired an easy listening format.[4] In 1979, its call sign was changed to WNJY, and it aired a beautiful music format.[5][6][7] In 1982, the station was sold to Lappin Communications for $1.6 million.[8] In 1983, the station adopted an adult standards format, and became an affiliate of Music of Your Life.[9] It was branded "Joy 94".[10]

In September 1988, its call sign was changed to WMXQ and it adopted an adult contemporary format.[11][12][13] In November 1989, its call sign was changed to WOLL and it adopted an oldies format.[11][13] In May 1996, its format was shifted to classic hits.[14] In August 1998, the station adopted a smooth jazz format, and in September its call sign was changed to WWLV.[15][11] It was part of a simulcast with 93.9 WLVE in Miami Beach.[15][16]

In January 2003, the station's call sign was changed to WZZR, and it adopted a hot talk format, with the format and call sign moving from 92.7 in Stuart, Florida.[11][17] It was branded "Real Radio" and was part of a simulcast with WCZR (101.7 FM) in Vero Beach.[17][18][19] On June 1, 2020, the station swapped formats and call signs with Spanish-language AC formatted 92.1 FM WRLX.[20]

HD Radio

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WRLX is licensed to broadcast in the HD Radio (hybrid) format.[21] Its HD2 subchannel formerly carried an alternative rock format, and brands itself as Alt 94.3, As of August 2022 it does not broadcast any subchannels.

References

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  1. ^ a b 1973 Broadcasting Yearbook, Broadcasting, 1973. p. B-45. Retrieved July 21, 2020.
  2. ^ "Facility Technical Data for WRLX". Licensing and Management System. Federal Communications Commission.
  3. ^ Radio-Locator.com/WRLX
  4. ^ "Radio Key To the Future of 'Q'", Billboard. June 19, 1976. p. 19. Retrieved July 21, 2020.
  5. ^ History Cards for WRLX, fcc.gov. Retrieved July 21, 2020.
  6. ^ Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-49. Retrieved July 21, 2020.
  7. ^ "October/November '80 Arbitron Shares", Radio & Records. April 3, 1981. p. 14. Retrieved July 21, 2020.
  8. ^ "Lappin Buys WNJY For $1.6 Million", Radio & Records. October 15, 1982. p. 3. Retrieved July 21, 2020.
  9. ^ Mitchell, Gail. "Easy Listening", Radio & Records. August 26, 1983. p. 68. Retrieved July 21, 2020.
  10. ^ Bornstein, Rollye. "Vox Jox", Billboard. April 21, 1984. p. 14. Retrieved July 21, 2020.
  11. ^ a b c d Call Sign History, fcc.gov. Retrieved July 21, 2020.
  12. ^ "Fall '88 Arbitrons", Billboard. February 4, 1989. p. 23. Retrieved July 21, 2020.
  13. ^ a b Ross, Sean; Rosen, Craig; Stark, Phyllis. "Vox Jox", Billboard. December 2, 1989. p. 12. Retrieved July 21, 2020.
  14. ^ "Format Changes", The M Street Journal. May 15, 1996. Vol. 13, No. 20. p. 1. Retrieved July 21, 2020.
  15. ^ a b "Format Changes & Updates", The M Street Journal. August 26, 1998. Vol. 15, No. 34. p. 1. Retrieved July 21, 2020.
  16. ^ "Arbitron Reissues Miami Book", Billboard. March 13, 1999. p. 98. Retrieved July 21, 2020.
  17. ^ a b "Stern Message from FCC", Radio & Records. March 26, 2003. pp. 1, 25. Retrieved July 21, 2020.
  18. ^ "Quick Hits", Radio & Records. October 5, 2007. p. 11. Retrieved July 21, 2020.
  19. ^ "Rich Dickerson Retires From WZZR’s Love Doctors", RadioInsight. November 17, 2016. Retrieved July 21, 2020.
  20. ^ "Mia & Real Radio West Palm Beach Swapping Frequencies", RadioInsight. May 29, 2020. Retrieved July 21, 2020.
  21. ^ http://hdradio.com/station_guides/widget.php?id=47 HD Radio Guide for West Palm Beach-Boca Raton
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