Lovefully Yours Veda

2023 Indian drama film directed by Praghesh Sukumaran

  • 3 March 2023 (2023-03-03)
Running time
132 minutesCountryIndiaLanguageMalayalam

Lovefully Yours Veda is a 2023 Indian Malayalam-language romance drama thriller film directed by Praghesh Sukumaran and jointly produced by Radhakrishnan Khalayil and Ruvin Viswam through R2 Entertainments, with a screenplay by Babu Vayalathur. The film stars Rajisha Vijayan, Gautham Vasudev Menon,[1] Sreenath Bhasi, Anikha Surendran, Venkitesh V.P, Chandhunadh and Appani Sarath. The film was co-produced by Abdul Salim. The plot follows a mix of campus romance and political drama set in the 90s.[2]

The original background score and songs are composed by Rahul Raj. Principal photography began in January 2022. Lovefully Yours Veda is all set to release this February.[3]

Plot

Maalu, a member of the musical band Banjara’s, chances upon a poem on the walls of Varma College, Thrissur. The band reworks it into a song and it becomes a big hit in no time. People get curious about the lyricist and the band has no clue about the author of the poem. The band embarks on a journey to discover the poet and reaches Varma College. They come to know about Sree Veda, a former student of the college and the poet in question.[4]

The youngsters meet Veda and she reminisces about the story behind the poem, her eventful college life, and Comrade Jeevanlal, the charming man who revolutionized her world.[5]

Cast

  • Rajisha Vijayan as Sree Veda
  • Venkitesh V.P as Jeevanlal
  • Sreenath Bhasi as Ranjan Abhraham
  • Gautham Vasudev Menon as Sri Kumar Kartha
  • Appani Sarath as Kanimangalam Stephen
  • Shaju Sreedhar
  • Sruthi Jayan
  • Anikha Surendran as Maalu
  • Chandhunadh as Sijo
  • Ranjit Shekar as Akbar

Production

Filming

The makers started the principal photography on 16 December 2021 with the switch-on ceremony. It took 62 days in 4 schedules to complete the shoot. The post-production of the film started in October 2022 and Rajisha Vijayan herself announced the release date when the promotions for the film were ongoing.[6]

Music

The original background score and songs are composed by Rahul Raj.[7] The music rights were bagged by Sony Music. The first single Aakaasha Paalazhiyil was released on Sony Music[8] and it crossed more than 1 million views in a short span.[9]

Reception

Critical Response

Vignesh Madhu critic of Cinema Express gave 2 out 5 stars and stated that "Everything in the film, be its story, setting, characters, and conflicts, are already familiar to an average Malayali audience".[10] Shilpa S critic of OTTplay gav e3 out of 5 starts and wrote that "Lovefully Yours Veda makes no attempt to hide that it is Venkitesh’s vehicle through and through, done in a way that becomes cliched and unoriginal, as far as the story is concerned. Although not given a lot to work with Rajisha Vijayan and Sreenadh Bhasi try to make the best of what they are given, and brilliantly so."[11]

References

  1. ^ "Rajisha Vijayan, director Gautham Menon to star in campus film 'Lovefully Yours Vedha'". The New Indian Express. Retrieved 14 December 2021.
  2. ^ "നെറ്റിയില്‍ പൊട്ടുകുത്തി, കണ്ണില്‍ മഷിയെഴുതി രജിഷ; 'ലവ്ഫുളി യുവേഴ്‌സ് വേദ' അടുത്ത പോസ്റ്ററും ശ്രദ്ധേയമാകുന്നു". Samayam Malayalam. Retrieved 8 January 2023.
  3. ^ "'Lovefully Yours Veda' set to release in February". The New Indian Express. Retrieved 10 January 2023.
  4. ^ "Rajisha Vijayan-Sreenath Bhasi film Lovefully Yours Veda to release soon". Cinema Express. Retrieved 9 January 2023.
  5. ^ "'ഗൗതം മേനോനും രജിഷയും ശ്രീനാഥ് ഭാസിയും പ്രധാന വേഷങ്ങളിൽ; 'ലവ്ഫുള്ളി യുവേഴ്സ് വേദ'". Mathrubhumi. 13 December 2021. Retrieved 13 December 2021.
  6. ^ "'ലവ്ഫുളി യുവേഴ്‌സ്‌ വേദ' യിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". Mathrubhumi. 12 January 2023. Retrieved 12 January 2023.
  7. ^ "രജിഷ വിജയന്റെ 'ലവ്ഫുളി യുവർസ് വേദ'; സിനിമയിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". News 18 Malayalam. 12 January 2023. Retrieved 12 January 2023.
  8. ^ "Sony Music Acquires Album Rights of Sreenath Bhasi-Rajisha Vijayan's Lovefully Yours Veda". News 18. 5 January 2023. Retrieved 5 January 2023.
  9. ^ "'Aakasha Palazhiyil' song from 'Lovefully Yours Veda' is a charming melody set in a campus". Times of India. Retrieved 12 January 2023.
  10. ^ "Lovefully Yours Veda Movie Review: A mundane attempt to rekindle nostalgia". Cinema Express. Retrieved 7 April 2023.
  11. ^ "Lovefully Yours Veda review: Rajisha Vijayan's campus drama turns out to be Venk". OTTPlay. Retrieved 7 April 2023.

External links

  • Lovefully Yours Veda at IMDb Edit this at Wikidata
  • v
  • t
  • e